Dutch beer maker, Heineken has just launched a non-alcoholic version of its beer, into one of the fastest growing beverage markets in the world.

The second largest beer maker in the world, Heineken launched the zero alcohol beer at the Spanish Grand Prix in Barcelona recently. The beer will be sold around Europe, Israel and Russia.

The beer is not only zero alcohol, it also has half the calories of a regular beer or Coca-Cola.

According to beer critics, zero alcohol beer has failed in the past because of taste, something which Heineken 0.0 aims to address. Heineken beermaster Willem van Waesberghe said in the past non-alcoholic beers were too sweet and malty, usually because the fermentation process was cut short, or because flavours were lost as alcohol was boiled off.