Be Prepared for Christmas Rush

Christmas is around the corner and according to marketing research liquor buying will increase by about 10 per cent this year. This growth can be attributed to Australians growing thirst for premium drinking options. In fact after online sales, liquor sales are expected to top the growth charts this year, according to marketing research company,IBISWorld.

Although liquor sales are always good at this time of the year, the growing popularity of premium liquor brands signals an above average increase this year according to researchers. Aussies preferences in premium wines, cocktails, craft beers and cider are strongly influencing revenue growth in the industry.

Over the next year it has been forecasted that Australians will spend about $33 billion on alcohol and most of that will be in the form of premium drinks rather than traditional beer. And over the next 5 years $39.9 billion in alcohol spending is expected regardless of the increase in alcohol costs.

So for alcohol industry stakeholders the focus should be on cocktail and other premium alcoholic drinks which should in turn correspond with an increase in alcohol revenue.

The researchers also found that over the next year around $15.9 billion of the expected $33.1 billion revenue is to be spent in bar and pubs, good news for licenced venue owners. Liquor retailers can look forward to a $17.2 billion rise in alcohol income, for this reason the entire industry can expect growth and good festive season profits.