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Consumers Better Understand Drinks with Diageo’s New Website

By Peter Cutforth

February 16, 2016

Alcohol, Booze, drinking, liquor, Responsible Service of Alcohol, rsa

Diageo Australia are hoping that its revamped website DRINKiQ will educate consumers about how to drink moderately and more responsibly by making them aware of the alcoholic content of the drinks they consume.

The company said it hopes consumers will better understand how much alcohol they are drinking, especially after a survey of Australians showed that half don’t know how much alcohol is in the drink they’re consuming, this could impact on their intoxication, their behaviour and health and safety.

The website has a useful “Drinks Calculator” to help drinkers work out how much alcohol they are consuming and how many calories are being consumed.

The website also has some facts for drinkers and dispels some common misconceptions, such as the importance of eating before drinking, why drinking coffee to sober up wont work and mixing drinks won’t make your hangover worse.

See more at: http://www.theshout.com.au/2016/02/03/article/Diageo-helps-consumers-understand-drinks/BQWBGVULUL.html

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