Carlton & United Breweries have released their new alcohol-free beer ‘Carlton Zero’ beer, which the company says tastes, smells and sounds like full strength beer.
According to the company, consumers had been calling for a way to drink responsibly while still enjoying a great tasting beer.
The drink is a first for Carlton that will be using the same ingredients in the Carlton Draught to produce an alcohol-free beer.
While the non-alcoholic beer was welcomed by some who said a move to lower or no-alcohol alternatives to popular favourites would help reduce total consumption and alcohol related harm, there are also concerns, mainly from public health that these products will be used as a mechanism to recruit new beer drinkers.