If you’re in the hospitality industry you’ve probably noticed the growing popularity of bespoke brews.

In a recent article on TheShout.com.au it was put forward that bespoke beers were a way of differentiating your venue in a sea of licensed venues.

A good way to take on the competition is to collaborate with local breweries and create something unique.

Alyce Schlothauer of NSW-based bar group, the Pocket Group speaks about their decision to create their own bespoke brew to stand out from the crowd and how it has paid off.

As consumers become more discerning quality is going to be what sets your venue apart from all the others.

Read more at http://www.hospitalitymagazine.com.au/beverage/why-the-growing-interest-in-bespoke-brews