ALSA president, Guiseppe Minissale speaking at the opening of the ALSA Conference in Darwin congratulated DrinkWise for a successful campaign, dubbed ‘How to Drink Properly’.

The campaign was named the Best Marketing Innovation at the BRW Most Innovative Companies Awards.

Minissale congratulated DrinkWise CEO John Scott on the campaign as well as the work done to promote safe drinking. Read more about the campaign here.