A recent study by researchers at Michigan State University investigated the impact of social media on our drinking behaviour.

We all know that social media has the power to influence people and their behaviours but this is even more true when it comes to alcohol use.

Researchers found that  when participants in the study were exposed to ads promoting beer as opposed to those selling bottled water, they were more inclined to consider drinking alcohol.  See more at: https://www.sciencedaily.com/releases/2016/05/160526115649.htm