According to reports, Australians are drinking less alcohol than they have at any time over the past 50 years because many are becoming more conscious of their health, fitness and well-being.

This shift has prompted a re-think of the product development departments of major alcoholic beverages companies particularly given that millenials have become so accustomed to phrase “moderate drinking”.

Read the article at https://www.afr.com/business/retail/fmcg/moderation-the-new-drinks-buzzword-in-generation-z-alcohol-consumption-20181002-h164qf