A new report which is based on a survey of 1027 Australian consumers called Alcohol Consumption in Australia, asked these consumers about every aspect of their drinking habits and found that while alcohol plays an important role in Australian society, the level of consumption has declined over recent years.The bad news is that alcohol fuelled violence and binge drinking on the other hand has increased.

The report published by The Intermedia Group, the group that publish TheShout.com.au, detailed demographics about alcohol consumers.

The report aimed to highlight how often people drink, what they drink and where they are drinking. This allowed researchers to develop a profile of Australian drinking habits not previously available.

One of the most interesting revelations made was that baby boomers are the heaviest drinkers in Australia. A quarter of people aged in their sixties say that they drink most days, as compared to people in their twenties among whom only 10 per cent said they drank almost every day.

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