Australians may love to knock back a few beers after a hard day, but we’re light drinkers compared to South Koreans, who are the world’s biggest drinkers, according to research from Euromonitor.
Euromonitor says South Korea has around 1.6 million alcoholics and on average the public consume an average of 14 shots of hard liquor a week.
The South Koreans consume more than double the amount of hard liquor a week than Russians and substantially more than Australians, with only around 20 per cent of us drinking 2 standard drinks a day, according to ABS data.
Drinking in South Korea is linked to one’s career and is seen as a way of networking, to make one’s way up the career ladder.