According to a study, middle-aged drinkers care more about whether their drinking habit harms their image than their health.

Drinkers from older age groups believe as long as they aren’t vomiting, stumbling, slurring or suffering from hangovers, their health will remain unaffected by their drinking.

The UK based study says many people disregard recommended drink limits and are rather influenced by factors such as respectability and “being sociable”.

In other words, middle-aged drinkers care more about being social than they do about their health.

The study found that gender also played a part in what people considered acceptable drinking. Drunk women were perceived more negatively than men.

Read more about the study at https://www.perthnow.com.au/news/health/drinking-habits-all-about-image-not-health-new-study-ng-b88965425z