Although we have gained a reputation as being a nation of drinkers, a new report reveals that we are actually consuming less alcohol than we did in the past.

That doesn’t mean our alcohol spend is going down though. Thankfully for the brewing and alcohol industry, Australians are drinking less but spending more. This points to a shift of consumer thinking from quantity to quality.

According to the EMMA (Enhanced Media Metrics Australia) Alcoholic Beverages Trends & Insights Report, half of the people over the legal drinking age said they were drinking less now than they did before.

There’s a shift in the Australian drinking culture towards more premium beverages with the dollar value of liquor sales increasing 1.5 per cent in 2015. This indicates that we’re not afraid to spend a little extra to get our favourite drink rather than downing dozens of lower quality drinks.

Source: http://www.sunshinecoastdaily.com.au/news/why-were-drinking-less-alcohol-than-usual/3052332/