A study from Curtin University found that counting drinks is useful in cutting alcohol.

Adding ice to drinks, which dilutes it and having a designated driver have also been found by the Perth based study to encourage people to drink more.

The study tracked Australian adult drinkers over a 4 week period to see if these measures had any effect on alcohol consumption.

Researchers found that measures like drinking slowly, avoiding mixing drinks and eating while having alcohol, did not have an effect either way.

The research found that the most effective way to reduce alcohol consumption was to count drinks.