According to the latest Roy Morgan research, gin is steadily overtaking vodka as Australia’s favourite white spirit.
Excluding ready to drink beverages, over 1.1 million adults in Australia drank vodka in a 4 week period. This is more or less the same number that was drinking 5 years ago, despite the fact that the population has grown since then.
The average number of monthly gin drinkers on the other hand has increased from 633,000 adults in the year to March 2010 to 860,000 today.
Find out more here.
